Content Marketing Strategy

In Digital marketing, there is a saying “Content is the heart of traffic”. Where there is beautiful content the traffic will more likely to appear and love it. As we go through a dozen content every day, we are much aware that Content marketing is much more than creating the content, distributing and sharing it. Our motive is to draw audience attention, generate leads, sales conversion, improve branding from contents. To meet the motive, It requires a content marketing strategy where we define and act on contents by a strategic approach.

There are several strategies that we must follow in content marketing.

Go with the trend

Go with the trend

When you are working in the field of content marketing you have to be innovative, creative as well as up to date with the trends. When we want our traffic to the content through search engines then it is much necessary to be up to date with the trends. Search engines change or add algorithm almost every day, and if we don’t follow the trend the search engine will never provide us traffic. One thing more, Whether you have thousands of followers on social media but the trust of the audience goes with the keywords they search on search engines. The site appearing at the top grabs the mind of visitors and visitors to trust them more.

Create unique content

Create unique content

The content on which you are working must be unique. Unique in the sense, whatever the message you want to convey to your audience must be clear so that they can understand it easily. Don’t force your audience to do what you want, let him decide what they want by reading your content. Collect the data of their behavior and work accordingly. Your content must be the extract from all the trending contents for a specific keyword and add something valuable from your side.

Try eye-catching content formats

eye-catching content formats

There are several content formats which we neglect while seeing it for the first second. The reason is that those formats don’t suit our eyes. Try to create beautiful contents that are reached with images, infographics, videos etc. The best content marketing strategy is that if an audience came to your website then he must not return. You have to provide him with the answer he is searching in a good manner.

Fix your Target

Fix your Target

Everyone wants to become a billionaire in a single day.  Till today I haven’t found an idea for the same. I think those who have got this idea to become a billionaire in a single day must be resting at 7* hotel in Thailand. Why he will share his idea to you instead of enjoying his trip. Jokes apart, but in real life, we have to fix our target that is achievable with our efforts. We have to choose our target and fix it. Now start making efforts to achieve the target within that time limit.

Learn about the market :

about the market

Market trends also have high liquidity. One has to be updated with the market to grow with the pace that is needed. Every platform needs a different marketing strategy to work upon. If you are flowing with the current trends of the market the audience will more likely to flow with you.

Get the contents found to your targeted audience

In building a content marketing strategy, we work for our audience. If the targeted audience doesn’t come to our content then it will create higher bounce rates. To help with it we have to make keyword research, implementation in a proper way and much more.

Optimize your content

Optimize your content

The last and most important phase of content marketing is content optimization. We make our content keyword reach following the algorithm of Google. The heading, subheading, and paragraph should have keywords in a definite proportion. Several businesses hire SEO agencies for the same. Oneion media and software is one such SEO company in Patna.

Analyze your competitors

Analyze your competitors

Also, check your position in the table of competitors. Analyzing or near competitors will tell you what you have to do extra and unique to win the race. everyone is running on the same track and you have to create magic on that track to reach your goal.

Why Website Needs SEO?

Introduction to SEO

The term SEO refers to Search Engine Optimization. The first thing that comes to our mind after listening to the term is “Why we need to do SEO for websites?” Interestingly, I was the first student to ask my teacher that if we have many better-designed websites with good content as compared to others then why we still need Search Engine optimization? The teacher praised me for the question and said you are much intelligent because God has given you a mind to think and compare what is best and whatnot. But our search engines are not that much intelligent like you that they can compare websites and say that it has elegant design and good content. So we have to tell search engines in their language that we are better and show us at top. Nowadays search engines are getting more intelligent and started classifying different criteria to judge whether a website is worthy or not. Now if we want our beautiful website to be considered by search engines than we have to fulfill search engines need. And this is called Search Engine Optimization.

What is SEO?

What is SEO?

Search Engine Optimization is a strategy that helps in improving sites ranking in search results. Also, without spending a single buck on adspace. SEO improves a website’s overall searchability and visibility. Every time when we need some products or services, we search it on search engines by using some specific keywords.  In the same way, the audience must be searching for the product and services that are related to your business. The SEO is all about collecting those keywords and working on them so that the targeted audience reach our site.

The need of SEO for our websites

need of SEO for websites in business

There are several reasons which explain why we need SEO for our business website. They are:

  1. A search engine optimized website gets more organic traffic.
  2. SEO doesn’t require any money to pay to search engines for traffic.
  3. By SEO website builds trust in search engine and hence Search engine always gives priority to that website.
  4. SEO helps to increase engagement which further helps to increase leads and sales.
  5. It is a long term strategy to increase audience reach.
  6. It also helps your core target audience to find your site and thus can affect your sales.
  7. SEO is all about beating your competitors and be at the top.
  8. A no. of surveys show that the website for a keyword is on the first page. It gets a relatively higher number of clicks than that of 2nd, 3rd or so on. It helps to maintain your position.
  9. People who find your web site by searching Google they share your website more on social media channels.
  10. These also improves the user experience, usability, and credibility of a website.

Search Engine Optimization company

Best SEO company

Almost every business has built its online presence and they want to rank top at search engines. But suppose the business is dealing with online food marketing, they lack the knowledge of it. Therefore, they hire SEO company (or agency) which helps them to increase traffic on their website thus they get an increase in their lead and sales. Oneion Media & Software is also an SEO company in Patna which helps their clients to increase leads and sales through their websites.

Digital Marketing in India

Before we discuss the opportunities of digital marketing in India, lets first understand “what is digital marketing?”  It is a marketing method that uses an electronic device or the internet to promote the products and services of a company online. Simply we can say that we promote our products and services to the customers who use the internet.

Digital marketing agency

We already know that marketing is all about connecting our business to the right customers at the right time. The Internet has given us the opportunity to do marketing in a better way than that of traditional marketing processes which are being used until today. But traditional marketing practices takes a lot of time, effort, peoples and much more and also its outcome is not fixed. On the other hand, if we talk about digital marketing practices, it takes a lot much less time compared to the traditional one.

Evolution of Indian Digital Marketing

Evolution of digital marketing in India

India is the 2nd most populated country in the world which has the fastest increasing number of internet users than the rest part of the world. In India, the era of digital marketing started around 2010 when snapdeal and Flipkart entered the space of E-Commerce in India. The growth of digital marketing from the year 2010 to 2019 is magical. The growth was achieved due to the internet-enabled mobile phone which has become the primary need for everyone. The future of digital marketing in India is much brighter.

Digital marketing connects directly to its core Customers

customers to digital marketing

These days, the scene of digitalization is much different. Let me tell you some examples. If the mother has to cook a new recipe she crawls the youtube and cooks accordingly. Suddenly you forgot a vocabulary, you ask Google to tell its meaning and google answers it quickly. Earlier it took at least 5 minutes to find a word in the dictionary. Now lets come down on business its more trustworthy to be a part of the cluster. Businesses are going at the sonic boom with digital marketing. Now the customers are defined, now businesses don’t have to read the minds of the people. This work is now done by software and tells the brands about the customers who want their products and services.

Why digital marketing is booming in India?

There are several reasons to explain the same however I am listing here some of the common reasons which are making it brighter day after day.

Traditional marketing to digital marketing pace
  • Traditional marketing requires a lot of effort and has a certain small area to reach.
  • There is extremely less use of manpower and is more productive.
  • The government is also supporting digital marketing through its initiative “Digital India Scheme”.
  • Several institutions came up with a course on digital marketing.
  • There are tremendous opportunities in making a career in Digital Marketing.
  • It’s much affordable for business as well as its customers.
  • Big to small cities are getting digitally stronger.
  • The rapid growth in the number of internet users in India (493 million active users per day).
  • The digital advertising market is also at its peak.

Digital marketing agency in India:

Within 3 years, the demand for digital marketing agencies in India increased to a greater percentage. The reason behind this was a telecom company that started providing cellular data at a cheap cost which helped millions of users come online. Now the brands which had online presence started gaining more popularity than that of offline businesses. Now they started hiring agencies that can help them to build their online presence. In the first step, they need Web design and development. After that, they try to showcase their products and advertisement online through graphics designing. To increase their lead and sales they need SEO services. Some Shopkeepers need E-Commerce solutions. Digital marketing agencies provide all such services mentioned above. Oneion Media & Softwares digital marketing agency deals in website design in Patna.